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Tip #6 Know The Breaking News In Your Area Of Expertise

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Tip #6   Know The Breaking News In Your Area Of

Become well-read.  Look for articles in major
national newspapers and magazines that tie into
your area of expertise and monitor the news
websites first thing each day.  

Once you spot a national article or breaking news
story that you can expand upon or offer
commentary on, you will want to contact the media
using your contact database.  Then send your
talking points, MEDIA BIO, fast contact info and
availability.  Be sure you also mention the
article or breaking news event on which you are
pegging your pitch.

Example:  A new study release today by Harvard
University says that . . .  (then go into your
commentary on the study in talking/message point

Your Publicity Pro tips are sent to you every
other day so keep an eye out for your next one!

We wish you great success!

About Annie Jennings PR

Annie Jennings of the national PR firm, Annie
Jennings PR, is a highly acclaimed national
publicist whose outstanding vision & insight have
revolutionized the publicity industry. Annie
Jennings PR's clients appear on all of the top
national media.

Interested in the most powerful radio campaign
your money can buy?  Let us know at:

Thanks, Annie

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