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The Keys to Getting Your Video to Go Viral

19 Mar 2011 | Posted Under Internet

By Carl Weiss

So you finally created that kooky corporate video that has everyone at the office laughing out loud.  Then you posted it on YouTube figuring that the clicks would start pouring in.  The problem is that after weeks and weeks of languishing on YouTube, your video still has yet to break 100 views.  Is that what's bothering you, Bunky.

Examples of humorous videos that promote a product or service:

Tax Slayer Video

Jacksonville Web Design

Well, if you want your videos to go viral, you have to work just a little bit harder.  Once you've uploaded your videos to YouTube, you must put on your marketing hat and begin to promote your video online.  One of the best ways to accomplish this task is via article marketing.

The beauty of article marketing is that it couldn't be easier.  All you need to do is write articles related to your videos and then submit them to the top article directories, websites and ezines that accept articles.Such directories include:  EZine Articles, Article Base, EZine Art, and Article Click, just to name a few.  

No matter where you submit your articles, the important thing to keep in mind is that in order to produce the desired result, your must provide unique, high quality content that solves at least one piece of a problem. However, in order to convert readers to buyers, you must not give the reader all of the answers necessary to solve the problem. Instead you want to tease them with some of the how and top it off with why it's important that this particular dilemma gets solved.

This sets you up as an authority figure in the eyes of the reader and also provides the perfect segway for you to dangle clickbait in the form of a call to action and an offer the reader can't refuse.  The key to creating an irresistible offer is to hit the reader right between the eyes.  The last thing a reader wants to see at the bottom of an article that has them sitting on the edge of their seat is a paragraph describing the last ten years of the author's life.   Now that you have set the stage, deliver a call to action that is hard to ignore.

Example: 

Credit Repair Expert, Jason Oneill has helped thousands of Americans dramatically improve their credit scores. Watch his new webinar and discover how to restore your credit now! As a special bonus, you'll receive a FREE special offer for a credit audit that reveals how you can use the credit reporting agencies own rules and regulations to regain control of your credit destiny.

Now that you have crafted your article and killer offer, the next step to submission success is to come up with a grabber title that will make people want to read and most importantly repost your article. Titles that start with leads such as. "The 6 Best Ways to...," "How to Guarantee...", and "The ABC's of..." are just a few of the many ways to grab a reader's attention and make your articles stand out from the crowd. 

 An added bonus to submitting articles to the top article directories is that it also helps you build links and improve your search engine optimization. What a deal!

 Just like your website, in order to increase your YouTube Video's search ranking on Google, you must increase the number of inbound links to the page. The higher you climb in search results the more unique visitors you will get.  By submitting articles to the top article directories like EzineArticles.com, you will instantly receive a guaranteed link to your YouTube page as long as you follow each directory's specific editorial guidelines.

 Keep in mind that for best results on the search engines you can't just have any link. You must have links on high-trafficked websites with high Google Page Rankings and high Alexa Traffic Rankings. Plus, by placing your articles on highly-competitive, targeted websites like About.com, instead of just second tier article directories that will publish anyone's articles, you will win trust in the hearts and minds of your targeted audience before they even see your YouTube video.

By following these tried and true techniques, you will be able to promote your video, bump your website's ranking on the search engines and most importantly generate leads for your growing business.  Not a bad deal for a little bit of sweat equity.

 Online Marketing Expert Carl Weiss has been helping companies large and small take their web presence to the next level for more than 16 years.  Now you can add him to your team by taking him up on his offer of a FREE Web Presence Audit by clicking on the links below or by calling him at 904-234-6007. http://access-jax.com  http://access-jax.com http://jacksonvillewebdesingnow.com

 



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