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Adding Skills Adds More Cash to Your Bottom Line

Most of you reading this know nothing about me, so here I am in a nutshell.

I’ve been married for over 22 years, I’m a mom of three teenage girls and I’ve got an entrepreneurial streak that has run through me since childhood.

About five years ago, I decided to create a new career for myself as a voice talent. It was a discipline that required creativity and articulation, two existing skills I wanted to further develop.    

A voice talent is someone who is part of a final - and bigger - production project, like a radio or TV commercial.

It’s a very tough business to get into and an even harder one in which to make a living. Eventually, I realized that I would need to learn another skill within the production field to maintain an edge and market more value to the end users of my services.  I needed to learn how to create the videos I was voicing.

Now, I’m not going to mislead you by claiming that I am out there making ready-for-primetime commercials.  However, my quest to find ways to produce videos brought me front and center with something called The Pocket Producer System™. By using this system, I now have the skills to create videos for small businesses seeking to upgrade their social media marketing plans. Today, I offer not only a professional voice that can expertly convey their audio message; I am able to create videos, too. 

 Perhaps you’re thinking, I can’t do video. How would that help me anyway?

Let me address the  “Why do I need video?” question first: 

If you own a small business, are offering a service or need to establish credibility in your field YOU NEED VIDEO. Having a standard digital presence (SDP) - whether on Facebook, LinkedIn, Google+ or YouTube - is vital to survive in business today.

When individuals do a search for products or services, Google now ranks sites with video higher in its search results. So if you want to be found on the Internet, you need to create relevant, quality video for your business. People are searching more pointed and conversational questions and your videos can and should address these issues.

In addition, people want to be entertained. And what could be more entertaining than video? 

Check out this link that gives some insight as to how we interpret and process video. (

Now to the “I can’t do video” objection you’re contemplating. You’re wrong! You can do video, plain and simple. Why? Because if I can do video, so can you. It might sound cliché but it is absolutely true. 

Remember me saying that I had to find a route to getting to the end user faster? Approximately 7 months ago, I had the opportunity to take a class that taught me how to take advantage of the technology that I carry around with me every day:  my iPhone.

Earlier in this article, I referenced something called The Pocket Producer System™. The system was created for the everyday person using their iPhone, iPad or iPod. By learning this system, it has enabled me to express ideas in a completely new medium beyond just voice. In addition, it has created another stream of income for me and, with it, a feeling of freedom. It’s a comforting thought that if something were to happen to my husband, the main source of income for our family, I would have the ability to support myself.

If you’re interested in learning The Pocket Producer System™, give my friend Carrie Rokosz a call or shoot her an email. She can be reached at 727-631-1735 or at Tell her I told you about The Pocket Producer System™ 

You’ll be amazed at what you can do with the technology you have at your fingertips. You’ll also be surprised at how quick and easy it is to create relevant, quality video.

 Finally, if you don’t want to “do it yourself” but you want a video that promotes your business in a creative and professional manner . . . you can always call an expert: me.

 Best wishes bringing your business to the next level by incorporating professional voice and video into your social media business marketing plan.


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