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I Don't Know What To Write About, Help!

01 May 2020 | Posted Under Writing

Happy Kentucky Derby Day, First Saturday in May, May 2nd

The Kentucky Derby will always hold a special place in my life for a few reasons. I grew up in a horse-racing family. My parents starting going to Del Mar in the summers so they could go to the beach and the racetrack there when I was just two years old.

Years later, my brother became a jockey agent and has appeared throughout the years on the racing shows; he's a celebrity in his niche as we say!

When I was in college at U.C. Berkeley, I'd come home to Los Angeles in the summers. My parents expected me to get good grades, which I did, but they also loved to lure me away to go to the track with them. And I gave in more times than I should have.

Being around it my whole life, I learned how to read a racing form and analyze the races at an early age, and I got to watch my mom in action who was an amazing handicapper. She always trusted her intuition and she won so much more than my dad who was also a great handicapper, but he went strictly by what he could see. And he'd sort of lose his mind when she would pull a winner out that made no sense to him on paper. She had the perfect balance between facts and intuition.

But, I never could have foreseen the biggest gift of all in analyzing a racing form. When I started going into Kindle to analyze books, I "got it" right away, which surprised me at the time. But then, one day, it dawned on me. I had been analyzing numbers for years!

The other reason it's special is that Christen and I got married in Las Vegas on the spur of the moment (after five years together) on May 8, 1990. And, while I was the instigator, I told him I would only do it if we had a "real" wedding later. So, we got married at the Graceland Wedding Chapel in Vegas, which was so apropos with my musical roots! And no, we were not married by an Elvis Impersonator. We got married by a Baptist minister.

So, on our first anniversary, we had a Jewish Wedding in West Hollywood at what was then the beautiful St. James Hotel on the Sunset Strip overlooking the entire city on a hot May day.

And we married again on Sunday, May 5, 1991, because Saturday the 4th was the Kentucky Derby, and I knew if we got married on that day, I would not have the full attention of my family. So, there you have it!

Happy Kentucky Derby Day!


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““If people cannot write well, they cannot think well, and if they cannot think well, others will do their thinking for them.”
? George Orwell

Article: I Don't Know What To Write About, Help!

“I don’t know what to write about, help!” is a common theme when I talk to experts and non-experts alike who want to write a book but keep putting it off. And while it’s easier to understand from someone is just starting out, it’s sometimes surprising to hear from an established expert until you understand that their focus is on helping their clients and that they have been in coaching, or in a practice, for so long that it is automatic for them to do what they do to get the results they get for their clients, but they don’t understand how that relates to writing a book.

In addition, they don’t connect the idea of writing a book with what they want that book to do for their business. But, once you understand that writing a non-fiction book should not only solve a problem that your ideal clients have, are hungry for, and can’t wait to have solved, but it’s also a lead generator for your business, it’s easier to understand. (There are other benefits as well, but they are not the focus of this article.)

The key to figuring out what you should write about is therefore twofold. 1. Solve a problem your ideal clients want solved and 2. Figure out what you want your readers to do once they have read your book. In other words, what is the next step you want them to take with you, whether it’s getting on your email list, getting to a group that you run, signing up for a complimentary consultation, watching a video that educates and sells them into another product, or sends them to a sales page directly to buy another low-end product ( but one that is more expensive than the book, which separates your buyers from your freebie seekers).

I find that established experts sometimes have a more difficult time with this question than one would think because, as I mentioned before, they don’t understand how what they do translates to a topic for a book. In this circumstance, the question I always ask them is “What do you do with your clients?” Or, “How do you coach your clients?” And a follow-up question might be, "Do you have a system that you use?" And then, they will rattle off exactly how they work with their clients, at which point I’ll say to them, “That’s what you need to write your book about.”

If you have a system, if you have a way of working with people, then that’s what you want to write about because you want to explain what you do so people understand it and want to take the next step with you.

On the other hand, if you have already written a book, then you have to figure out what your ideal clients need AFTER you have solved their first problem, because every result brings a new problem to solve. Plus, it costs more to get a new client than to sell to an existing client, so you’ll want to keep serving the clients you already have.

But, if you don’t have a book yet, if you don’t have a coaching program or a system, if you’re not solving a problem for people yet, what you have to look at is what you are passionate about because that will keep you motivated, what skills you have so that you can succeed at what you offer, and what problem you could solve that people want to know because that will motivate them to buy your book.

These tips will help you choose the best book to write and that's half the battle of writing a book to grow your business, make a bigger impact in the world, make more money, and open doors to opportunities you may not even be able to imagine right now. So, take the time to get clarity around what you do and what your book needs to do for your potential clients and customers and for your business, and you’ll be ready to get started on your book!

If you need more help finding the best topic for your first book, or next book, go to: and fill it out to help me understand your business better and how I can best support your business. Then we can set up a time to get on a call. This is a complimentary call with no obligation.

Ellen Violette helps busy creative visionaries, leaders and change makers, write a bestseller, launch to #1, and market their book to get more clients, open doors to bigger opportunities, make more money, & a bigger impact, and leave a lasting legacy.

She is an award-winning book and business coach, podcast host, CEO of Create a Splash Marketing & Grammy-nominated songwriter.


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