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Want to Sell More Books From Speaking? Do this!

12 Sep 2020 | Posted Under Event

Remembering 9/11


I wasn't sure whether I should feature 9/11 or not. I have been seeing tweets talking about how every 3-4 days of Covid deaths are equal to 9/11. So, I asked my Facebook friends "Does 9/11 still seem significant to you or not in light of that fact?" And the answer was an overwhelming YES!

And what hit me most was one from a client of mine who is not American. He said, "9/11 is significant as it is an attack on a way of life, on freedom of speech, on liberty, on enlightenment values. It should not be framed only in terms of how many died. Framing it as an attack on values makes it universal and creates unity among people who value freedom and equality."-Well said!

In business news, after doing a month-long book launch in August and catching up on my podcasts, it was time for a break, but since there are fires raging and you can't breathe too well at the beach, we decided to stay in, and watch movies and the U.S. Open.

Now, I'm ready to get back to work.I've got some very cool things cooking for you! In the meantime, I'd love to hear from you what you've got planned for the rest of the year.

If you'd like to share, you can reply to this email or join me in my Facebook group at

That's it for now!

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Stay Safe & Healthy!


Books Business Abundance Podcasts drop every Monday Afternoon. (Technology permitting)

This week's podcast: Episode 62: Speak Up, Sell More Books, Get More Clients! with Arvee Robinson
If you're not selling books when you speak, and/or getting clients, you MUST listen to this episode or read the transcript. Arvee gives some great tips for how to get started! I have to say I learned a lot and I think you will too!

Last week's podcast: Episode 61: How to Create Your Success Using a Vision Board with Betsy McClellan Hall & Victoria Whitfield Transcript is up.


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Article: Want To Sell More Books From Speaking? Do This!

This is an excerpt from this week's Books Business Abundance Podcast: Speak Up, Sell More Books, Get More Clients with Arvee Robinson, master speaker trainer.

If it’s a small group, you want to hand out a book to every person in there. So, let’s say it’s twenty people.

So, you hand out twenty books, right? You’re not giving them to them, mind you, you’re just putting them in their hand. Then, what you do is you tell them to turn to a certain page in the book and read, and you can have a person, each person, two or three people read. So, one of the things I wanted to read from my book is one of the chapters that would never have been in the book had I got it out a lot sooner. As you know, Ellen, I shared with you, it took me nine years out because I’m a speaker, not a writer. I had to learn how to write. I had to get a coach. And so, it took some time. But one of the chapters that is in there that wouldn’t have been, it didn’t take me that long was what I call the biggest lie.

The biggest lie. And this is what you would have someone read for you. Or, you could read it yourself. If you have hundreds of people, then you’re going to read it. If you have twenty people, you’re going to give them a book. They’re going to read it. That’s a big difference. So, attend one speech class and get paid thousands of dollars, lie, lie, lie. You will be lucky to even speak for free anywhere. No program chair wants a speaker with no experience or reputation to make them look bad, right?

So, it’s a simple technique. Twenty people get them to read it. And it’s because of this because possession right is nine-tenths of the law we’ve heard. So, they possess it. Then, what you want to do is say, “Okay, you can either buy the book for $20, you know? Just pass up the money to my assistant and keep the book or pass up the book. Nine times out of ten, they’re going keep the book because they’ve touched it. They’ve opened it. They’ve read it.

For more great tips, be sure to listen to this week's podcast or read the transcript!

Ellen Violette helps busy creative visionaries, leaders, speakers, and authors, write, publish, launch to #1 bestseller, and market their book to get more clients, make more money, make a bigger impact, and leave a legacy.

She is an award-winning book and business coach, podcast host, CEO of Create a Splash Marketing & Grammy-nominated songwriter.


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