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Why You Should Start a Book Brigade and How to Get Started!

National Happy Hugging Day!


Tuesday, January 21st

This is probably my favorite crazy holiday of the year, I LOVE hugging. And I make it a habit to hug my husband at least once a day! I hug my friends when I see them. Hugging is awesome!

It feels good and it's good for you! So, don't get so busy that you forget to hug the ones you care for. You'll love the warm feeling you get, and they'll love it too!


In business news: I've been a coach and author since 2004, but I had no business experience. (All I really had to do in the music business, was create songs and then pitch them either through the mail, or in live meetings. That was it.) And not having that background has made life much more difficult at times for me. (Anyone who tells you being an entrepreneur and running a business is easy is lying!) So, I finally took the leap and signed up for a program that will teach me how to run my business. Should be interesting!

Also, my bestseller-launch partner, Jeff Hunter, has wanted to write a book for several years now. He has started and stopped a few times. Finally, I made an offer he couldn't refuse. I'm helping him turn his content into a book, and he's helping me with my branding.

He started out thinking he was going to turn the content from live calls that he had from teaching a course into the book. But, once he saw how time consuming that would be, he wrote this to a team member of his after our call: "I just was on a call w/ Ellen and boy was that rough. I was all over on the video."

This is why I have a step-by-step process where we do the research, create the outline, and then record clients and guide them through laying down the content in an organized way. Then we turn it into a book. This is the best way to do it if you don't want to write it, whether we are doing it with you, or are doing it yourself.

Just wanted to give you a heads up!

Interesting Image

Books Open Doors!


Win an autographed copy of a collaborate book I participated in! "Ready, Aim, Captivate, Put Magic in Your Message, and a Fortune in Your Future!" ($25 value)

Here's how to win: Listen to this week's Books Business Abundance podcast

Join our podcasting group at:

Share your biggest "Aha" in the comments in that group.

The person who gives the best comment i.e. funny, clever, insightful etc. will win an autographed copy of "Ready, Aim, Captivate, Put Magic in Your Message, and a Fortune in Your Future!"

Winner will be announced, Monday, January 27th in the group, but I'll also announce it in next week's newsletter!

Every author should hear this podcast because on it, Sheila Kennedy, of The Zebra Ink Publishing, shares a brilliant way to create a group of book evangelists and make money at the same time that anyone can use!

You'll also get some cool tips she learned from top entrepreneurs that ramped up her profits and can do the same for you!

And finally, she offers a free gift that should NOT be free! Be sure to grab it!



I am getting ready to offer the Rapid Book Creation Course to my affiliates. If you have a community of coaches, entrepreneurs, marketers, funnel builders, or anyone who wants to create lead magnets for their business quickly, or you know someone who does who would be interested, please reply to this email with the subject line "Affiliate" and I'll hook you up!

Books Business Abundance Podcasts drop every Monday Afternoon. (Technology permitting)

This week's Books Business Abundance Podcast: How One Author/Publisher Self-Funded Her Book, And What She Learned From Other Successful Entrepreneurs that Helped Her Do it! with Sheila Kennedy of The Zebra Ink Publishing

Next week's podcast: 
Greg Reid, shares how is able to travel the globe doing what he loves, interviewing top movers and shakers in the world, author 96 books, how he was honored with a star on the Walk of Fame in Las Vegas, and more!

More podcasts can be found at


Next One Funnel Away Challenge Starts Monday, January 27th!

Do yourself a favor and TAKE THIS PROGRAM!

The One Funnel Away Challenge has already more than paid for itself for me! I've brought in $2,227.52 so far, and I haven't even launched the actual funnel in Click Funnels yet! (Of course, that's not all profit, but I am in the black!)

Plus, it has upped my engagement in social media too!

For $100, it's a steal!

Registration closes Sunday, January 26th, 6 pm PDT/ 9 pm EDT

Register NOW!

Got questions? Just reply to this email, I'm happy to answer them!

"A person who publishes a book willfully appears before the populace with his pants down. If it is a good book nothing can hurt him. If it is a bad book nothing can help him.”

? Edna St. Vincent Millay

Article: Why You Should Start a Book Brigade and How to Get Started!

This is an excerpt from this week's Book Business Abundance Podcast with Sheila Kennedy of The Zebra Ink Publishing Company on how she started a book club that leveraged her book marketing!

Sheila: After I published my first book, it had five points of power to it. And I started a book club for multilevel marketers. And so I thought, “Well, maybe I'll have twenty people sign up or maybe that would be great.” And so, you brought the book, and then you had a five week book club that came after it. Well, I ended up creating a template with this one group. and they were Mary Kay consultants, and I ended up having over a hundred at a time. And so, and I did it several times and then I did it with other multi-level marketing companies.

Ellen: And so, you charge for this?

Sheila: I did, I did charge.

Ellen: What did you charge?

Sheila: It was minimal. It was $25 to join for the five weeks, the five calls, and they had to buy the book. So the book was $10 or $12 at the time. So, I wrote a book about confidence, and I would take the lessons from the book and I would apply it to their individual industries.

Ellen: Got it.

Sheila: And so that way, it was very applicable to their lives, and it really made sense and would help them build their business, which is what I really was hoping for. So, what also happened as a result of this book club is that I created my very first book brigade. I didn't know it at the time, but when I was publishing my next book, the people that had been through the book clubs before had this desire to help me promote, and they helped support it. They came to the book launch. They did wonderful things for me because they already experienced what I was all about, and they really wanted more. And so, that was fantastic.

And so doing additional teaching as in a book club is a fantastic way to create great… I'll call them ambassadors, that will help you get the word out and making that impact, and having that influence is why we write our books. Right?

To learn how Sheila got the opportunity to speak to the Mary Kay group, how she grew the podcast, how she funded the entirety of the project and more, go to:

Ellen Violette is an award-winning book and business coach & Grammy-nominated songwriter, who helps founders and CEO's who value their time and want the best information fast, become #1 bestselling authors and grow high-income businesses.

Ellen is also a multiple International #1 bestselling author, 3-time eLit award winner, podcast host, former regular contributor to Published! Magazine, CEO of Create a Splash and Grammy-nominated songwriter. Her company is a full-service company for book services. It also delivers done-for-you services. To learn more, go to

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4 Ways to Learn from Me

1. Grab a copy of one of my books

2. Join our Facebook Group for authors for motivation, inspiration, the latest trends in publishing and book/business marketing, and more!

3. Subscribe to the Books Business Abundance Podcast at:

4. Work with me privately. If you’d like to work directly with me to create a #1 bestselling author, publish and promote it and take your business to the next level just hit reply and send me a message with the words “Private”... tell me a little about your book and your business and what you’d like to work on, and we’ll set up a time to discuss how I can help you. Or you can set up a 10 minute Quick Discovery Call at

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