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Happy "Go For Broke" Day!


Friday, April 5th

Today is the day to kick fear to the curb and go for it, whether it's a new business or new direction in your business, taking a risk that is a out of your comfort zone, or maybe it's in a relationship, moving to a new place, or taking a new job. Whatever it is for you, decide if it's worth taking the risk, and then, if it is, go for broke!

I've taken a lot of risks in my life. I went to graduate school in architecture after getting my degree in sociology. Yeah, it was a big change. But they wanted students from the social sciences. Turned out, it was so not for me. In fact, I was totally out of my element and I became agoraphobic and couldn't leave my house for months.

I started seeing a psychologist, and it turned out to be the best thing that ever happened to me! She read my poetry and asked me if I'd ever thought about songwriting. She thought I'd be good at it. It was so out of the box, it never occurred to me coming from a professional family where much was expected academically.

But, I pursued it; the agoraphobia went away; I left my boyfriend who later became an architect; and I had a blast making music.

I won a lot of awards, including winning grand prize in the Music City Song Festival, and beating out 30,000 contestants (mind blowing!), and I got a Grammy nomination, but didn't make much money. My parents subsidized my career, and my husband and I built a world-class recording studio in the house I grew up in. But, the Northridge earthquake hit, and our house was badly damaged. Then, my parents both passed away within a month of each other. So, my husband and I spent a year fixing the house, and then we sold it at a profit and took another risk. We left Los Angeles and moved down to San Diego.

We bought a condo even though we had no idea how we were going to make a living and pay for it. But, it kept going up in value, so we were good. The real-estate market was just taking off and since we knew how to fix a house, we started buying, fixing and selling properties. Every one included some risk!

Skip to 2004 and I started my online business with a small business loan and no business experience. When the recession hit, I lost half my income, and I had to sell most of what I had inherited including two 2-carat engagement rings-one my mom had given me when I got married and one I inherited from a great aunt. It broke my heart, but it kept me in business and 11 years later, I am still in business!

Now I'm doing the One Funnel Away Challenge and, once again, I'm going all in and taking a risk-learning a new system and a new business model.

Darwin once said, "It is not the strongest of the species that survives, but the most adaptable." And that means taking risks, trying new things, and once in a while going for broke!

That's it for now!

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