As Thomas Jefferson stated, “I never considered a difference of opinion
in politics, in religion, in philosophy, as cause for withdrawing from a
- The very best of friends can disagree on politics. But, why invite
controversy and discord? I don't care
about your political views. You're not going
to change my mind, and I'm not going
to change yours. Your friends probably don’t
want to lose your friendship, but you may want to reconsider talking about
politics on social media. If you continually push your views on your audience,
it will affect your business.
- There's plenty of political turmoil in the world without having to see it on Facebook
too. A huge portion of the people on
social media are there for connections, education and entertainment. Many use social media as a tool to brighten
their day in their own way. There is
little about politics that brightens anyone’s day, including the people
immersed in it. They are always so angry and disrespectful to each other. How
will the undecided or opposite side ever be convinced to a new way if there is not a ‘WE’ approach to making things
- It will cost you, your business. Thomas Jefferson’s message is a
wonderful ideal to strive for; unfortunately, the polarity in today’s political
times seem to disprove of Thomas’s insights.
I have not shut the door on friends with
differing views, but have chosen not
to do business with someone after seeing their views plastered across many
social media sites. For me, it was a
blessing in disguise. I would not do
business with someone with views and prejudices that are in opposition to my
core values. Had I not known, I was very likely going to invest in their
services. But seeing their political and
moral views rammed across the timelines, I knew that would not have been a wise choice for me to work with them. Unless your business niche is absolutely
1000% in alignment with your views, you dramatically increase repelling
potential customers and driving away friends.
If your brand appeals to a wider segment of the global community social
media brings us, keep your polarizing views to yourself.
You also may be interested in reading my blog, What to Tweet, Part
What Should You Tweet?
First, have a clear mission of why you are on Twitter, and stay
true to your mission. Become a resource of valuable information that will
either educate or entertain your Followers.
There are many ways to be effective on Twitter. If you are here for
business, keep politics, personal, and all other non-business issues off your
business Twitter account.