What to Tweet,
Part 1
What Should You
Tweet?
First, have a
clear mission of why you are on Twitter, and stay true to your mission. Become a resource of valuable information
that will either educate or entertain your Followers.
There are many
ways to be effective on Twitter. If you are here for business, keep politics,
personal, and all other non-business issues off your business Twitter
account. If you have a burning desire to
share everything about your life, it would be best served by creating a
separate Twitter profile for personal communications.
People will make
an assessment within only a few
seconds on whether or not you are follow worthy, and whether they want to do
business with you. They will decide whether your message and Twitter persona
meets their needs or not.
In the beginning
it is best to become an incredible follower first
before people will notice you and return the favor.
My strong
suggestion is to NOT TO SELL ANYTHING on Twitter until you have 2,000 Tweets
and Followers.
It takes time to
create a ‘know, like & trust’
relationship with your Twitter audience.
Just like back in school, we always stood back a little to see what the
new kid was like. Tweople are always
watching one another, and once you earn their trust more and more of the
Twitterverse will open up to you.
It took my first
2,000 tweets to find my voice – how I was going to represent myself, what I was
going to talk about and share. It wasn’t until about 5,000 tweets that I really
felt at home and had attracted an audience for my messages.
Before you start
looking for people to Follow, fill your page with powerful messages. This is the empty restaurant parking lot
theory. When you are out looking for a
place to eat, most people will not stop
at a restaurant with an empty parking lot.
If it was any good, people would be there already. Make sure your Tweetstream – timeline is
entertaining, educational and provides value.
Remember we are not selling anything until 2,000 tweets. If people come by your page and the first
thing they see is that you are selling, they will leave. Social media is first a SOCIAL opportunity.
How do you feel
when you go to an event, and someone pushes their business card or goes into a
presentation the moment you meet them?
The vast majority of us truly are repulsed by this behavior – both on
and off line.
MORE ON WHAT TO
TWEET . . .
To read about ‘what to tweet’, see Gary's #Twittertip
#WhattoTweet.
You may be
interested in reading my blog, Twitter Strategies, an
informative list of 'what to tweet'.
What effect have
you made on Twitter? Are you attentive to the needs of your followers?
The main
emphasis is relationship building, social engaging, so people will get to know
you. Learn
How to Master the Twitterverse … INVEST in a Twitter
Strategy Session!
Also, you may be
interested in reading my blog, What
Are Your Goals on Twitter?