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ChatThe 4 E’s to Effective Tweeting

I was recently asked how tweets could be more effective in creating conversations and attracting an audience of followers.

The best ways I’ve discovered can be expressed by envisioning each of your tweets to contain at least one of the following elements.


Think about the sensational headlines in the magazines in the checkout line. They are designed to grab your attention, create a question in your mind on how they can do that.  We are pulled into a title or phrase that will make us laugh or think.  Remember that entertainment is subjective – in general, people’s behavior is predictable, but keep in mind that attempting to entertain your twitter community with humor can land on deaf ears if not completely fall flat on one’s face.  If your tweet needs to be explained than that joke or message will be lost to all, but a few who are on the exact same page as you are.  Think bigger audience – share: videos – music, comedy from professionals, emotional stories that touch our hearts, messages that make us think. Kids and pets are always huge hits and you’re encouraged to share them, if they are in alignment with your twitter strategy.



When we stop learning we begin to die.

Imagine Twitter as the town square of centuries long ago when people would gather and share their stories of success, survival, and lessons learned from mistakes, etc.  Shift the focus to serving others and bring them tweets that educate them in areas they are interested in to improve their lives.  Keep in mind that ‘educating’ tweets about your products is not what we are talking about here.  There will be plenty of opportunities to share your products after you’ve established trust and rapport with your Twitter community.  Share third party articles that will educate and at the same time establish you as an expert in your niche. When your tweople begin to see you as a valued source of information then bring them something new to consider, and after creating these relationships sharing your recommended products, it will be easier.



We want to share tweets that enhance the lives of our community that have absolutely nothing to do with them getting better by buying something from us.  You’re probably by now seeing a theme of putting their needs first.  Zig Ziglar’s great quote best explains this – “You can get anything your want in life by first helping others get what they want.”   The Entertainment & Education Tweets mentioned above are great ways to Enhance your community’s lives, but there is more you can do.  Motivational and inspirational quotes are one of the most frequently ReTweet tweets because so many people are looking for inspiration.  Another Zig quote – People often say that motivation doesn't last. Well, neither does bathing, that's why we recommend it daily.  Share Affirmations, Quotes, Keys for a Better (fill in the blank with your branding opportunity).


Share tweets that Create Engagement.

Asking questions that tweople are willing to share responses to is a great way to get conversations started on Twitter.  Some of the best questions I’ve seen get tons of replies are general questions that do not pry too deep into personal topics.  Ex:  What was your favorite concert?  What was your best vacation?  How do you fix a problem?  It will be good practice to start by searching out and answering the questions of others.  When others begin to see your contributions, as helpful and honest, they will be willing to follow you and begin engaging in your questions.

Effective Tweeting is Easy, not always simple to shift your focus to looking for ways to think how your audience is thinking and what problems they are looking to solve in their lives.  When we embrace these 4 E’s people will become attracted to you and want to follow your account to see how you can continue to help them – after all, we all get by with a little help from our friends.

Be helpful & Happy Tweeting! 


To see the 4 E’s in action and have an opportunity to practice them in a safe environment, join me at the #GaryLoperTwitterParty.

Now a twice a month event: 1st Saturday of the Month beginning at
12 pm ET and 3rd Sunday starting at 8 pm ET.  Stop by for networking, relationship building, marketplace, and conversation, all in a virtual Tweet up and Tweet Chat rolled into one three-hour party.


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