Impact of Twitter
In the beginning Twitter
was designed as a way for small groups of people to stay in touch via SMS
(short message service or text). Twitter has now grown into one of the Top 10
most visited websites, and is often described as the SMS of the Internet.
In spite of popular
belief of non-Tweeters, all those tweets are not about what we had for lunch.
Although, even the lunch tweets have a place.
In an interview with Twitter founder Jack
Dorsey, his mother relishes tweets from her children — ‘good morning, good night and what I ate’ tweets, all give her
peace of mind that her children, spread across the country, are alive and
thriving each day.
In the early days of
Twitter’s online presence, world events were shared via tweets - even before
the ‘traditional media’ would pick up
on the story. Jack Dorsey shares that he
received a tweet about the 2008 San Francisco earthquake before the tremors
were felt in his Bay Area neighborhood.
Since then Twitter has
become a force in the way the world communicates, sharing images, emotions and
results of everything they are experiencing in their lives. We have seen floods, earthquakes, political
protests, and so much more all shared on Twitter in a raw unfiltered way that
really showed the rest of the world - what others were experiencing - both good
and bad, across the globe. Twitter has
brought me the ‘news’ of several major world events first, then I watched it on
television to learn more. Truly Twitter is changing the way the world
communicates and brings new awareness to the plights of some of the people we
share the Earth with.
The founders of Twitter
had a vision that Twitter would become a virtual town square, an uncensored
place for Twitizens to gather and share their stories, their songs, their
products, and their wisdom allowing others to find the messages that would be
meaningful for them to improve their lives and businesses.
The proof of the global
impact of Twitter is very obvious, even to a causal ‘Twitizen’ as well as the
non-Tweeters amongst us. We can go
anywhere, flip the channel, read an email, or watch a video without someone
asking us to ‘Follow’ them on Twitter or ‘Like’ them on Facebook. Other social networking platforms have not cracked the acceptance that Twitter
and Facebook have gained across all other marketing vehicles.
The numbers of daily new
accounts on each site is the only proof most people should need to see, that
social networking is the way of the future to reach new audiences for our
products, to create a community of loyal supports and raving fans. It is the
quickest and most financially sound way to stay in touch with our customers,
prospects and supporters.
But there is so much more
that can be achieved with social networking, especially Twitter, than for ways
to help change lives with products or services alone.
One of the reasons why
social networking sites are so popular is that humans have a primary need for
validation. With the change in some of the ways we live today, the connection
to other people is limited, if not almost vacant from many lives. Working longer hours, running the kids to
practices and events, other family, friend and spiritual obligations, they have
greatly reduced the available time for many people to expand on their interests
and passions without having to sacrifice something else. With Twitter on our desktops or phones, we
can check on those other important things in our lives while we are attending
to all the necessary stuff that controls the day.
One of the reasons I feel
that you should become even more passionate about Twitter is . . . going back to the town square picture .
. . everything is searchable and accessible to everyone - which is not the case
on Facebook. Facebook has limited the access to your Friends even more. Facebook’s current system limits the number
of your ‘Friends’ or ‘Likes’ who will see your post to 13% of your list. Additional exposure to your own list of ‘Friends’
and ‘Likes’ only can be gained with more ‘Likes’, ‘Comments’ and ‘Shares’. That is the reason why some social media
experts are teaching the ‘Like’ Bomb method on Facebook, as way to get around
the system. The article mentions that is
the focus of Facebook’s new system of a 2% to 5% access to your lists, almost
forcing any successful marketing on Facebook to happen through paid
Twitter has no limits of
who can see your tweets. Anyone
worldwide can search any subject or phrase, and can find your tweets. Twitter
messages are also found through internet searches, the only other social
networking sites that individual messages are found in this way is You
With the unlimited access
we have with Twitter to share our message or business with the world, we can
truly have a global impact from the office, in our spare rooms, or dining room
tables. Do you have a message to
share? Do you need help on how to utilize Twitter’s platform to spread your personal
and/or your business message across the Twitterverse, while Building Better Relationships? Schedule
some time with me to discuss what your mission is on