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Interview with Trinda Latherow

Joanne and I met some time ago through mutual friends, yet it wasn't until we actually took the time to meet and make a closer connection over a couple of lattes that we found some of the similarities to our lives. We both came from a sales and marketing background and we both still strive to meet and connect with others in both right and meaningful ways. She now operates a comprehensive networking business with a vision to globally link executives and experts in order to develop their businesses through leading-edge technology and human connection. Her mission is simply to help make those expert connections that truly count.

Joanne states that for two decades she enjoyed traveling throughout North America and the Caribbean creating global alliances, facilitating executive briefings, connecting technicians with other technicians, training sales representatives, creating and implementing marketing programs and campaigns, and fine-tuning supply chains to create just-in-time inventory. Adding ...

One common thread amongst these executives made my heart grieve: 95% of them had never executed their innovative ideas! As I dug deeper into the reasoning behind their lack of pursuit, I discovered that many who shared their ideas with colleagues or loved ones were laughed at; Why would you want to do that when you have a successful career now? was a common response. Occasionally these executives tried to implement their ideas with brothers-in-law or neighbors, but because none of them had any expertise in those areas, the executives were usually unable to bring their products to market, to implement their services into their offerings, etc. However, 5% did implement their ideas and reveled in extraordinary successes. Why? Because those executives knew they needed to hire experts for assistance. Norman Vincent Peale, one of my mentors, always told me to “find a need and fill it.” Through his direction, I became determined to fulfill the needs of executives seeking to hire expert consultants. In 2002, Commanding View, Inc., Connecting Consultants with Companies was founded. One day, I was in a strategy meeting with leaders from around the world, when I received a voice message from a client who needed a mediator immediately. By time I was able to return the call, two hours later, I was already too late. This experience led me to the discovery that conventional consulting agencies and speakers bureaus were riddled with bottle necks.

Before LinktoEXPERT:

Executives know the exact motivation and direction that their companies need. The problem, however, lies in the chain of communication: the executives tell the consultancy agency’s business development manager their circumstances; the business development manager then translates those challenges to their internal research teams; the internal research representatives search their databases of consultants, coaches, and trainers for the best candidates and then contact those expert consultants based on what the research representatives believe to have understood the executives’ needs to be. These steps are only the beginning; any additional communication between the executives and experts must be mediated through the consultancy agency. It can take months for executives to get all of their questions answered and to request and receive all appropriate promotional material from the experts, not including the time it takes to negotiate and sign contracts.

After LinktoEXPERT:

Decision time . . . We could continue to network, attempt to translate executives’ needs, and connect them with what the middleman deems to be appropriate expert consultants, or we could streamline the process for everyone by implementing leading-edge, interactive Web tools. I made the decision to tackle this challenge that many of my colleagues insisted could not be done. My experiences, however, have taught me that as executives continue to pursue innovation, there is an ongoing, urgent need to connect with the perfect expert consultant, coach, speaker, trainer or event professional to assist in the implementation of their ideas, before their competitors. I knew that expert consultants, coaches, speakers, trainers and event professionals needed an interactive marketing platform in which to showcase their unique products and services but that they did not have the time or resources to create leading-edge marketing tools when they should be focusing on their expertise. The solution . . . what if you could find an expert consultant, speaker, coach, trainer or event professional within minutes instead of months? LinktoEXPERT understands that your time is valuable and we are committed to provide the tools executives need, to implement their ideas before their competitors and to provide expert consultants, coaches, speakers, trainers and event professionals with the marketing platform necessary to showcase their unique services and products. We are confident that the LinktoEXPERT Web portal is your answer. Together we will enjoy extraordinary success!

If you or someone you know is thinking about taking your business to an even higher level, you may wish to consider linking with Joanne. At the very least, meet and make a closer connection to learn more about how each might be of help to one another. You could find some similarities to your lives, be it personally or professionally. After all, isn't that why we are here - to meet and make a closer connection with others, serve others, and learn how to live more in unity and harmony with others. For surely we are all the better whenever we work together - expert consultants, speakers, coaches, trainers, event professionals and executives from around the world. We need only globally connect in right and meaningful ways.

"You can't always be an expert, you can't always know an expert,
but you can always hire an expert to make you look larger than life." ~Joanne Weiland

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