SIN #4: Selling products not solutions. Don’t burden customers with features and functions; tell them how your solution will help their business. Phone Sin: Not identifying the problem so you can match a solution.. This goes hand in hand with not asking the right type of question to show interest and gain relevant facts that you need to hear before you provide any answres.
Phone Sin: Not talking about the customer business first. Who cares about your product or service anyway! You should care about them.