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The Age of Communication

06 Dec 2012 | Posted Under Sales

I attended a workshop put on by fellow chamber member, Joe Yazbeck of Prestige Leadership. The subject was Intergenerational Communication Solutions!  Joe admitted the title was created to be sexy and attract a good audience, no harm no foul!

Seriously, he spoke about communication particularly when you’re talking in a public setting.  He asked the question?  We have seen the Industrial Age, the Iron Age, what age are we in now he asked.  I immediately thought The Technology Age! WRONG.

We are in the Age of Communication! I talk frequently about how the world a smaller place, how you can find anything you want and public talk to anyone you want right now-if not by telephone, then in some manner of connection.  I regularly talk about the fact that the challenge businesses have today is their customer has all of this access and all of these experiences that they can absorb and create an expectation – which they will put on your doorstep!

Joe went on to talk about another favorite word of mine CONNECTION:  his definition which totally thrilled to me was a valid connection ensures we are embracing others but their needs and their wants!  This is my line!  Find out what your customer is looking for – what problem is he trying to solve personally and/or for the business – and talk about that not you and not your product.

The fact that someone gets millions of messages ‘in their face’ daily….. You need to remember that 7 touches – way you connect! – Are actually necessary to build trust and start developing a long-term relationship with the person.  If you don’t reach out to them someone else will. If they call you first, shame on you for not keeping in touch!

The percentage is high of the number of lost business because a salesperson does not keep in touch.  The dollar cost is high to generate their prospect…. So connecting correctly, maintaining that connection as often as necessary and being relevant is vital.



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