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Marketing and Sales

You might ask, what is the difference between marketing and sales?  Most people think they are the same thing, but they are two completely separate animals.  Instead of looking at marketing and sales alone, let’s look at the whole buying process which starts out with advertising.  Advertising is all about building awareness of a product, peaking people’s interest if you will to get them to take a closer look.  After interest has been created we then move to marketing which is determining the needs of a prospective client.  Finally we come to sales, which is sealing the deal in the buying process and putting that beloved dollar in your pocket.

Another way to look at marketing is developing a relationship with a client.  When you establish a relationship with the prospective client you are able to determine what their needs are and make them feel comfortable when the time comes for them to buy.  Now that you know the needs of the client you are able to present what you have available to meet those needs.  As I already briefly mentioned sales is doing what it takes to close the deal and get the money, or getting the client to buy your stuff.

Having this basic understanding of the buying process is essential to being a good advertiser, marketer, or salesman.  Chances are your wearing all of these hats.  Knowing what you’re doing in each area is very important.  However, in order to know what you’re doing in you have to know the flow and how they all operate together.  I can’t wait to give you more empowering knowledge.

It all starts with a MESSAGING CAMPAIGN. If you are interested to hear the latest techniques in internet marketing and why a messaging campaign works, write me back and I’ll send you some free information. Check out our website for details :

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