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Age v. Agelessness: AARP Campaign Shows How to Bridge Generation Gaps and More

15 Apr 2016 | Posted Under Aging

Talking digital news media innovation with Croat millennial Tomislav Simpovic at Bulgaria's regional innovative think tank

Talking with Croat millennial Tomislav Simpovic at Eleven, an accelerator venture and seed fund headquartered in Sofia, Bulgaria

“The trick is growing up without growing old.”

~ Casey Stengel

Are you growing up without growing old, living in the strata of humanity that collaborates rather than divides?

A new AARP video campaign breaks some aging stereotypes with videos showing millennials what positive aging looks like. It also provides worthy content for my latest musings on life, happiness and social well being.

I learned about AARP’s campaign following an exercise class last week. Moving through a one hour core class, I found myself wondering whether I could have endured the fitness challenge during my 20’s or 30’s. Realizing I’d gained inner strength during midlife, I remarked accordingly to a fellow classmate.

She smiled and asked if I'd heard about AARP’s Disrupt Age campaign.

“There’s a video where a millennial is paired with a 50-something woman,” she told me. “The young guy tries, but can’t stay atop a balance beam like we do in pilates. It wasn’t a matter of age; he just hadn’t yet developed his core.”

Years ago, I hadn’t yet developed my core muscles either. Physical exhaustion and lack of mental fortitude would have caused me to fold in a core class back then. Knowing I’d gained strength at midlife felt inspiring, life-affirming.

Later that night, I went home to view the AARP video and caught a bit of maneuvering. The clip starts out with naive millennials being asked to share preconceived notions about aging. Then, each millennial is paired with a savvy and vigorous counterpart to demonstrate how elders can do just about anything those of a younger generation can do.

The video manages to bust several myths about aging. Better, it reveals how bonds are created when generations can learn from – and appreciate – each other’s talents and abilities.

Perhaps most importantly, the video provided me with a worthy touchpoint: mankind can find ways to unite rather than divide, to bridge together instead of trashing and dominating one other.

Maura Sweeney in Foundations of Happiness

Laugh-In’s Old Maid Meets Today’s Agelessness 

Much has changed over the years in America’s perception about aging.

Many of us remember the hilarious spinster Gladys Ormphby played by Ruth Buzzi on the 1960’s Laugh-In TV show. Fending off the advances of a lecherous old man, Buzzi personified the idea of a relic.

Clad in drab brown attire with a bun hairdo and visible hairnet that should have scared anyone away, Buzzi represented the then stereotypical woman over 50. Her dowdy appearance and rusty mannerisms reminded that generation that life over 50 signaled social insignificance and physical decline.

But is that still the case today? Do we automatically age with the calendar, or does something keep us learning, growing and contributing to society well into our later years?

AARP would suggest that Buzzi’s old maid on Laugh-In who spent afternoons on a park bench, chewing her gums, is a phantom of the past. But for me, accepting the stereotype of a former TV character or buying into the emergence of a hip new AARP ad campaign centering on physical ability doesn’t speak sufficiently to aging.

Maura Sweeney in Foundations of HappinessA Secret Behind Agelessness

There’s a deeper element at play, one that helps us feel connected with others at any age.

Many of us try fending off aging through a new physical accomplishment, business success or advanced academic degree. Others try to avoid aging by donning youthful clothes, adopting popular phrases or displaying our social prowess via Facebook or Instagram. But there’s more to agelessness.

Embracing change, extending ourselves beyond old norms and taking advantage of new avenues for personal development may reveal the outworking of an inner thought life that says, “I’m still growing.”

Much of aging is found in our mind, where we store personal beliefs and ideas about growing old. Whether conscious of it or not, we decide internally when our life will start to stop.

A septuagenarian remarks in the AARP video, “When people start stopping, that’s when they start getting old,” and he’s right.

Some of us start stopping early in life, and age needn’t be a factor. We can start stopping following an embarrassment while in high school. We can permanently pause following a failure in our twenties. And we can suddenly succumb following an unexpected social, physical or financial curve ball that hits us at midlife.

Whatever the reason, there are moments when we internally choose to stop. Surrendering to fear or giving up on hope, we begin to see our lives on the decline. And aging follows. We “start stopping” along life’s path, passing up fresh opportunities and declining invitations to forge new horizons.

Maura Sweeney in Foundations of Happiness

Millennial and Mid Lifer Collaboratation

The photo above provides a timely example of cross-generational collaboration. It also captures the good will that emerges when we extend ourselves beyond stereotypical age boundaries.

Traveling through Bulgaria several months ago, I visited a site for start-ups and was greeted by a millennial named Tomislav Simpovic. Decades my junior and one of the emerging innovators in residence, he was happy to offer me a tour, share insights on his own digital platform and explain how the venue was helping fuel new businesses in southeastern Europe and beyond.

In a fun turn of events, Tomislav emailed me this week to advise that he and his team are reshaping their digital news publishing platform for hyper-local communities. He was looking for my feedback and asking for some possible help with connections. Would I consider getting together with him on a Skype call?

Of course I would! And doing so would make me so happy, too.

Maura Sweeney in Foundations of Happiness

Your Ageless Life

Whether you’re a millennial, mid lifer or more advanced in years, life is calling and people of every age can glean something from you.

Regardless of what the calendar calculates, you are counted among the living and welcomed among the ageless. I invite you to convert your notions about stopping and to start sharing your talents with those around you today.

For further reflections on the topic of aging, check out the following video entitled, Are You Stuck in Time?

You might also enjoy listening to the following podcast which asks, Is Your Sun Setting or Arising? 

Turn your mind toward agelessness and start lighting the world in your own happy way! 

Maura Sweeney at Salve Regina University

 International Speaker on Influence, Leadership and Emotional Intelligence

Find Maura’s podcasts on iTunes and Stitcher

Fan her on Huffington Post & Facebook

Follow her on Twitter & Google+

Enroll in her eCourse




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