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Nimble gets a bit googley

Last week Google Ventures, Mark Cuban And Others Invested $1M In Social CRM Startup Nimble. This prompted me to connect a book I had just finished by Steven Levy called In the Plex,  a great read into the culture of Google and hence the term googley. Their knack for seeing the value in start ups and key players brought us the names of youtube, blogger, doubleclick, android, sidekick, and a story surrounding the twitter start up king Evan Williams. He was the brainchild of blogger. So what does this have to do with Nimble?

Great question. What I gathered from In the Plex was Google’s ability to recognize key players early on and integrated them into their extreme love of data. Not to mention the strong desire to become a social media powerhouse. Their detailed analysis of what we do online through the acquisition of  doubleclick and its unforeseen juicy cookie provided the ability to follow your search regardless of clicking on ads. This brought the alpha and the omega to the world of search, Google’s nirvana.

Nimble is all about data. Nimble is all about the integration of social media. Nimble is in the cloud.  What an interesting mix. With Microsoft playing in the arena as well and a host of others, ( Big dog and their recent acquisition of Radian 6 comes to mind) finds us in what many see as the next big area of growth.  Cloud computing and the power of chrome creating speedy access to applications in the cloud reducing our need for windows and dare I say Microsoft casues me to be a bit of a futurist……

Anyone see anything here regarding Clouds, CRM, Social, Nimble, and Google oh my!

Your thoughts?

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