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MERGERS & ACQUISITIONS & Corporate Culture Clash
Greetings: Would love opinions on this!
Phyllis Barr
Corporate Culture Marketing by Barr Consulting Services
New York, NY
What role, if any, do you think, marketing can/should play in dealing with corporate culture clash after a merger AND how can it be used to send a positive message to the consumer after a merger?
How you think the approach below would work?:
For anyone who’s ever experienced a corporate merger, I’d appreciate your input on a different approach to managing the merger from another  perspective.  
Have you been involved in mergers & acquisitions or studied them?
If so, what happened to the culture of the acquired company or the parties to the merged companies?
What, if anything, about the culture changed (for better or worse)?
And how did the employees respond to the changes?
I believe that by using a combination of business, historical, sociological and anthropological techniques, any potential ‘culture clash’ can be minimized and result in a more productive merger. This would include techniques for dealing with customer service issues. Usually customers are not thought of during a merger, nor are the employees who serve them who may not get the training they need. As a customer of companies that have merged, as I imagine many of you may be, this can be a nightmare if one has a problem with a product or service.


One major component would be imparting the history of each partner to the merger to the other and vice versa. This is vital as, of course, corporate culture is made up of a company's who, what, why, where and when - i.e. its history. Add to this the current management style of leadership and you have the sum of corporate culture. If these clash, then there are problems -- no surprise! Yes, history can be musty and dusty, but it doesn't have to be!


What do you think of these components?
Does anyone think this would NOT work?


Would work?
Would love to know what you think.



Corporate Culture Marketing assists
companies with leveraging the history
and heritage of a company, brand or
not-for-profit as a marketing or fundraising tool.
It specializes in leveraging anniversary
celebrations as a marketing or fundraising tool.
Services: Consulting; Research; Editing;
Writing: Curating; Creating Knowledge
Banks;  Conducting Oral History interviews; Assisting 
companies with corporate culture clash after 
a merger.

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