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by Phyllis Barr
Phyllis Barr, President
Corporate Culture Marketing by
Barr Consulting Services
& The Corporate Acculturation Management Practice
Phone: 212-765-6968
Corporate Culture Marketing assists
companies with leveraging the history
and heritage of a company, brand or
not-for-profit as a marketing or fundraising tool.
It specializes in leveraging anniversary
celebrations as a marketing or fundraising tool.
Services: Consulting; Research; Editing;
Writing: Curating; Creating Knowledge
Banks;  Conducting Oral History interviews; Assisting
companies with corporate culture clash after
a merger
This month, I decided to do a newsletter on research off-line, something which I often do as people have asked me about doing so. So here goes:
These days a great deal of research is, of course, conducted online.
But that is not always a good idea! I do research off-line as well in such "old-fashioned" venues as books and libraries and historical societies and archives.
Not everything is on-line, of course. To put the millions of documents in an historical society which is a non-profit on-line is not possible, for example.  Also, going through old card files can lead one to some information one would have not found otherwise. There are often hand-written notes on them from decades past which help solve historical mysteries. Some are little gems written many decades ago like clues from an old mystery! In addition, the manuscript curators  and librarians have knowledge that is invaluable and will save time, and, therefore, money.
I always suggest a visit to a local historical society BEFORE someone might need its resources to get to know it and the people who work there. Often, one can then e-mail a query. The staff can also direct people to other repositories both locally and globally as well as on-line.
Contacting an archives for both for-profits and not-for-profits is useful too. These can often be found by asking a manuscript curator or librarian or local university history department if there is an association for archivists in your area. And check to see if you can use the local college or university library which usually entails paying a fee, but is well worth it.
I have had people express surprise that I was not going to do all my research on-line. There is still so much not on-line and chasing it down is like being on a treasure hunt. And,  I must admit that holding a 200+ year old books or documents (with the document encased in Mylar or my wearing cotton gloves) is something that brings the past alive for me. My favorites were Mozart and Elizabeth Hamilton (Mrs. Alexander).
If you have any questions, just send me an e-mail or call.
Historically yours,

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