A few years ago, a friend began giving me some magazines. At first it was one, then many different ones including many for people visiting New York City. I looked to see what was happening at museums and art galleries and passed them on to friends and neighbors.
Then, it dawned on me that they could be of use. Among the types of businesses listed are art galleries, museums as noted, restaurants, theaters, and clothing stores. There are also a lot of advertisements.
There right in front of me was information and listings about all types of companies and organizations of all sizes which could be possible clients. I also, as I have done in the past, with newspapers and other magazines, look at ads to see if any note a date of founding or if they are having an anniversary. I specialize, by the way, in helping companies and non-profits leverage their history and heritage, their DNA, as a marketing or fundraising tool, as well as research, write, conduct oral histories, curate exhibits, and establish archives.
I decided these magazines were of use and benefit and would save time in conducting research. One thing I note is who advertises where and what that says about their company and organization. Which is high end? Which appeals to children? Which appeals to other businesses?
So I suggest that if you are at a meeting in a hotel or club, you check out which magazines they give away for free. Share with others too. And visit your local convention and visitors bureau which usually give out publications.
Phyllis, aka Lady History
Corporate Culture & Heritage Marketing
888 8th Avenue
New York, NY 10019