ADDING VIDEOS TO WEBSITE, OFFICE RECEPTION AREAS, HOTEL ROOMS, AND GIVING AS GIFTS:
HOW TO INCLUDE YOUR COMPANY'S HISTORY AS PART OF YOUR MARKETING EFFORTS
By:
Phyllis Barr , Corporate Culture Marketing and
Christian Amundson. Amundson Films
and
How can you use videos and the research gathered:
- For websites and for in-house television for hotels room and reception areas;
- For Exhibits for hotel lobbies, hotel rooms and offices;
- For Scrapbooks for hotel lobbies and office waiting rooms;
- For DVDs to give to clients and guests;
- To show at trade shows and give to prospective clients AND
- As a DVD given to each new employee as part of orientation/training to welcome them and tell them the "hiStory" and legacy of the company of which they are now a part.
Videos and exhibits, etc. are a valuable part of a marketing mix and can tell an hotel's/building's or company's or organization's story in visual ways that can and will be very powerful. Guest and visitors to an hotel or office or website can take a trip to past which then will bring them to the present and be a lead-in to the future. This can and will give the customer/consumer/client/new employee a feeling of reliability and dependability. It also can set the company apart.
A video can also be part of orientation for new employees. What better way to welcome them then to give them a DVD about the present, corporate culture, andthe heritage of the company and its brands!
Drawing on a company's, building's or organization's DNA -- its history & heritage - -is a powerful marketing tool for external marketing and internal marketing as well.
Research conducted would then be available for multiple uses, whether for an on-line video for a company website or social media sites; for in-house television; exhibits, employee orientation, etc. as noted above. It can be conducted in libraries, historic societies and on-line.
Creating a video is particularly valuable at the time of a corporate, brand or non-for-profit anniversary.
It can be included in marketing "packages" both on-line and off. It fits well into a marketing mix for a brand, company or non-profit. Adding one to a website with perhaps some interactive elements is also a benefit
So celebrate this new decade by bringing past and present and future together with a video!
Historically yours,
Phyllis & Christian