New User? Sign Up | Sign In | FAQ
 
 
Click here to contact us
 
WHAT IS "CORPORATE MEMORY MARKETING"?

In "Brothers, " a "Star Trek: The Next Generation, episode, Dr. Soong, the creator of Data and his brother Lore, asks Data why humans are so fascinated "by old things." Data replies that "humans are mortal, they seem to need a sense of continuity...a sense of purpose...."
 
Data was literally on the money! One just has to look at popular culture, fashion, restaurant menus (meat loaf, anyone?), advertisements and marketing campaigns to see that many companies are appealing to that need. The Jolly Green Giant and Charlie the Tuna are back and "Nick at Nite" and the History Channel are but  just some examples, diverse thought they be be. And more and more companies are celebrating both major and minor anniversaries.
 
What is "Corporate Memory Marketing"? It is leveraging a company's heritage, history and corporate culture as a marketing or fundraising tool. Corporate culture, of course, is made up of the who, what  when, why, where and how of a company and the people who ran and run  it and worked and work for it.
 
Why is it being used more and more? It is not unusual at a time of great change or the end of an era or century or millennium for people and companies to look back, take stock and seek with Data said: meaning, a sense of continuity and renewed purpose.
 
Many companies also realize that leveraging a company's past can appeal to the consumers desire for reliability and dependable as well as increase the trust factor and lower the risk factor in people's minds.
 
But this approach is valuable not only in reaching the consumer, but employees as well. Many companies include their history in employees training programs because they know that telling their "HiStory" makes them more effective employees and better sales people no matter what their position. It can also increase loyalty.
 
In addition, when companies merge or one acquires another, learning about each others' corporate culture makes for an easier trisection as the merged companies set about creating a new history and memories.
 
What is your HiStory? I would love to hear about it.
If you don't have a Story contact me to discuss the possiblility of creating one together.
 
Phyllis Barr, President
 
 
 
Corporate Culture Marketing by
Barr Consulting Services
& The Corporate Acculturation Management Practice
 
Phone: 212-765-6968
 
 
www.efactor.com/phyllisbarr
 
 
 
 
Corporate Culture Marketing assists
companies with leveraging the history
and heritage of a company, brand or
not-for-profit as a marketing or fundraising tool.
 
It specializes in leveraging anniversary
celebrations as a marketing or fundraising tool.
 
Services: Story Telling; Providing Content;
Consulting; Research; Editing;
Writing: Curating; Creating Knowledge
Banks;  Conducting Oral History interviews; Assisting
companies with corporate culture clash after
a merger;Cause-related marketing.
 
;


No Comments
 


Add Comment
 Your Emai ID will not be published. We will not share or use your e-mail id without your permission. We strictly follow our privacy policy and Terms of Agreement.
Please send me various experts' latest articles, tips, podcasts, books, and blogs in an e-mail every two weeks.
I would like to receive instant updates in an e-mail about Phyllis Barr’s latest articles, blogs and other valuable resources
I would like to receive instant updates in an e-mail when Phyllis Barr or some one else responds to this particular blog
Sponsor Ads


 
 
 
LinkedIN     Facebook     Twitter     Bebo     Plaxo     Brightkite     WordPress    
 
 
 
 
HOME
SUCCESS STORE
- eArticles
- eBook
- eTips
- eAudio
- eVideo
EXECUTIVES EVENT PROFESSIONAL
RESOURCES
- Free Article
- Free Book
- Free Audio
- Free Video
FORUM  
 
 
Copyright © 2007-2009 WWW.LINKTOEXPERT.COM. All rights reserved.