Nostalgia, Brands, History & Heritage, Corporate Culture,"Back to the Future" and Back to the Past!: A SURVEY
by Phyllis Barr
Corporate Culture Marketing by Barr Consulting Services
New York, NY
212-765-6968
I decided to ask the readers of this newsletter some questions. So here goes. And please let me know if I can quote you in a future newsletter.
This is for both for-profits and not-for-profits. For both please include if you think leveraging history and heritage is a good marketing or fundraising tool and if your company/organization does so and how.
Name:
Company:
Title:
Phone number:
1. Does leveraging nostalgia help position a company/organization/brand as reliable and dependable?
2. Is leveraging nostalgia a powerful tool? When? When not?
3. Does leveraging the history & heritage help when reputation is in jeopardy? Will it help Domino's Pizza?
4. What brands could use a dose of the past? Is Tropicana right to go back to its old packaging?
5. Does your company or organization or clients leverage their history and heritage as a marketing or fundraising tool?
6. Is your staff taught your company's history & heritage?
7. How does your company/organization preserve its corporate culture, corporate memory and its history & heritage?
8. Does your company/organization have an archives?
Additional Comments:
Thank you.
Historically yours,
Phyllis
Phyllis Barr, President
Entrepreneur
Corporate Culture Marketing by
Barr Consulting Services
& The Corporate Acculturation Management Practice
Phone: 212-765-6968
Corporate Culture Marketing assists
companies with leveraging the history
and heritage of a company, brand or
not-for-profit as a marketing or fundraising tool.
It specializes in leveraging anniversary
celebrations as a marketing or fundraising tool.
Services: Consulting; Research; Editing;
Writing: Curating; Creating Knowledge
Banks; Conducting Oral History interviews; Assisting
companies with corporate culture clash after
a merger.