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A SURVEY re LEVERAGING HISTORY & HERITAGE AS A MARKETING/PR TOOL??

 
Nostalgia, Brands, History & Heritage, Corporate Culture,"Back to the Future" and Back to the Past!: A SURVEY
 
by Phyllis Barr
Corporate Culture Marketing by Barr Consulting Services
New York, NY
212-765-6968
 
 
 
I decided to ask the readers of this newsletter some questions. So here goes. And please let me know if I can quote you in a future newsletter.
 
This is for both for-profits and not-for-profits. For both please include if you think leveraging history and heritage is a good marketing or fundraising tool and if your company/organization does so and how.
 
 
Name:
 
Company:
 
Title:
 
Phone number:
 
 
1. Does leveraging nostalgia help position a company/organization/brand as reliable and dependable?
 
2. Is leveraging nostalgia a powerful tool? When? When not?
 
3. Does leveraging the history & heritage help when reputation is in jeopardy? Will it help Domino's Pizza?
 
4. What brands could use a dose of the past? Is Tropicana right to go back to its old packaging?
 
5. Does your company or organization or clients leverage their history and heritage as a marketing or fundraising tool?
 
6. Is your staff taught your company's history & heritage?
 
7. How does your company/organization preserve its corporate culture, corporate memory and its history & heritage?
 
8. Does your company/organization have an archives?
 
 
 
Additional Comments:
 
 
 
 
 
Thank you.
 
Historically yours,
 
Phyllis
 
Phyllis Barr, President
 
Entrepreneur
 
Corporate Culture Marketing by
Barr Consulting Services
& The Corporate Acculturation Management Practice
 
Phone: 212-765-6968
 
Corporate Culture Marketing assists
companies with leveraging the history
and heritage of a company, brand or
not-for-profit as a marketing or fundraising tool.
 
It specializes in leveraging anniversary
celebrations as a marketing or fundraising tool.
 
Services: Consulting; Research; Editing;
Writing: Curating; Creating Knowledge
Banks;  Conducting Oral History interviews; Assisting
companies with corporate culture clash after
a merger.
 
 


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