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Question: Why have you or your company not looked at motorsport sponsorship?

Since 1984 I have seen many businesses become amazingly successful due, in large part, to their sponsorship in, or involving auto racing.

It has been 32 years since I signed my first sponsor.  You can describe it as ‘luck and hard work’ as both were involved. 

Wild Bill’s Clothing was the company and I strongly believed my driver was the perfect fit to represent their store.  Aged 22; the race car driver I represented was handsome, fit...a great personality; quickly rising to become a pivotal figure in New England’s hot NASCAR Open Wheel stock car scene.

It had taken less than two months to secure the store.  We new someone that worked at the store and I rolled in one day to say Hello. 

I started things off by explaining my driver was the Marlboro Man for their slick jeans and leather jackets.

To explain the partnership as a success would be an understatement.  Less than six months later a new location was needed.  Race fans would drive many miles to purchase the hot new clothing styles for men and woman at the store.

Thirty plus years later my company has know breathed new life into Cat Litter, sold record levels of Frozen Pizza, Wristbands for chasing bugs-away and Boilers for heating homes.  I’ve worked with over 21 Corporations and many small businesses.  All gained marked success and a healthier image for their Brand.

Over the years sponsors have know become partners and leveraging, correlations and all this language used, in my opinion, has made many commercial programs to complex for the good.

But what bothers me most is the all powerful reason.  Why? 

Why won’t your company consider sponsorship?  Are you afraid to hear the cost involved?

What has kept you from considering promoting yourself in motorsports?

I’d really like to know…

So give me a call or shoot me an email. 

Phone: 860-796-7223



Rick Raducha/Driver Connection 

Cell: 860-796-7223


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