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Two heads work better than one

As the old saying goes….two heads are better than one. While this may be true, entrepreneurs and small business owners are often lone wolves, reluctant to share ideas or ask for help. Many are sole proprietors out of necessity – they can’t afford employees or even the cost of an occasional contracted expert or specialist.

The good news for entrepreneurs and small business owners: finding new customers for products or services has become easier and the marketplace has expanded – with minimal cost – due to social media. Sending an email or tweet, uploading a Facebook posting or a You-Tube video has become the new way of advertise. The bad news: as more and more other entrepreneurs and small business owners have also picked up on these social – media driven strategies, offerings can be easily lost in an avalanche of information and advertising overload. Your company’s message may be out there, but is anyone reading it, looking at it, or responding to it?

Enter the idea of collaboration. It is a strategy whose time has come. With increased social media exposure, competition has reached an all-time high. Today, simply trying to out-shout your competitor no longer works. What does work is putting heads together to offer something more and better than can be offered by a single person or company alone. Creating synergy, where the combined efforts produce something greater than the individual parts, is key. Wheile we have been so focused on social media, we have almost forgotten that the real magic comes from social interatction – people connecting mind-to-mind and heart-to-heart with a common intent and a common desire for mutual success, as opposed to one-upmanship or “beating out the competition.”

Joanne Weiland, CEO of LinktoEXPERT, a web portal specifically designed to facilitate collaboration, sees a trend toward more collaboration, as entrepreneurs and experts alike recognize that they can more quickly and cost-effectively solve problems and meet business challenges when they share the load instead of trying to do everything themselves. “People get stalled and run into roadblocks when they reach a point in their project where they don’t have the skills or the expertise they need to complete the next step. And sometimes, they simply don’t know what it is they need to do next.”

For instance,  a writer or speaker may have a number of products or services that appeal to a specific nich audience, but they may not have a large social media presence, or sufficient knowledge about social media to use it to reach their target market. In such a case, partnering up with a social media expert, perhaps in a commission –based affiliate partnership, would make sense.

Weiland says the best collaborations happen when you find a person who not only has the necessary skills, but who also has the right fit for your personality and working style. Collaboration can be a win-win, but only if the right connections are made.

To encourage and facilitate collaboration, consider visiting www.LinktoEXPERT.com  find the type of expert you are looking for, check out their credentials and call the candidates to discuss your project, event, etc. You can hire them in minutes. This process traditionally takes months.

Together we elevate each other!



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