The end of the year is a great time to reflect on your
companies Innovation performance. Did you deliver your Innovation Goals, maybe
the “One new Product or Service per year”? As a business leader, what are your
New Year’s resolutions for your company? As you think about the future of your
company and how to make your business grow, implementing sustainable Innovation
should be your top priority for 2011. Innovation is the lifeblood of any
company and the only way to stay ahead of the competition.
Let’s take a look back at the Top Brand Innovations of 2010:
For example, probably the most Innovative company this year:
Apple.
April 3, 2010 –
Apple’s highly anticipated iPad launches in the U.S., selling 300,000 units
that day with approximately 8 million units sold to date (CNET).
June 2010 - The
iPhone 4 is introduced, featuring video calling capabilities and a sleek
stainless steel design.
June 2010 – Apple
updates its latest design of the Mini Mac.
September 2010 -
Apple refreshes its iPod line of MP3 players to include a multi-touch iPod
Nano, an iPod Touch with FaceTime video calling and an iPod Shuffle with
buttons.
October 2010 –
Apple introduces the new MacBook Air laptop with the iLife suite of
applications and a Mac OS X Lion operating system.
After over 30 years in business, Apple continues to deliver a
steady stream of new and refreshed products year after year. It’s easy to see why
competitors have to be on top of their game to compete with Apple in the
consumer electronics market. It’s Innovate or Perish.
Innovation is key in delivering profitable growth. Looking
to start consider looking into
Robert’s Rules of Innovation, industry
veteran Robert Brands gives the imperatives for how to create and sustain
Innovation. With over 25 years of experience in creating innovative,
breakthrough products at Kohler Company, Sylvania, Philips Lighting and
Airspray, Robert Brands shares real life examples of what makes New Product
Development teams succeed while others fail.
Don’t get left behind in the New Year; make sure your
company has the roadmap to successful innovation implementation.
Happy New Year