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The Power , The Why and The How of Social Media Advertising

I recently gave an insight session to the CEO Council of Tampa Bay on The Power, The Why and The How of Social Media Marketing. 

The feedback was great and supported by the presentation by Gary Vaynerchuck of Vayner Media at the Tampa Theatre. 

"The leverage of FB and Instagram paid and targeted ads is the greatest and cheapest way to reach your targeted audience."

"Don't miss this opportunity" GV

You present your solution to their problem or interests.

The key points to develop your strategy start here.

1. Objective - Choose the goal in mind. It may be different than you initially think. Do you want video views, likes, brand awareness, website traffic? All have similar but different strategies. 

2. Audience - What are the specific demographics you wish to target? The more specific you are at targeting, the more effective your campaign will be.

3. Budget and Schedule - You can determine the amount you would like to spend and when your ads appear. 

4. Ad types - You have numerous to chose from, a single image, slideshow, a carousel or a video. All must have a call to action.

5. Video - The king of marketing. You have to do it right, and most people don't! 

6. Relevance and frequency- Keep your content current and fresh. Speak to their needs, not yours.

We at are experts at creating your message and delivering to your audience at the most effective value. We can assist in everything from concept to execution.

Please email me personally at or call 813-230-8676 for more information. We guarantee results and verify your ROI. 

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